Know what good actually looks like.
Everything we publish on email performance benchmarks, open rates, click rates, and revenue metrics for Shopify brands — so you know whether your numbers are a problem or just industry normal.
Most brands are optimising blind
If you don’t know what good looks like for your specific type of store, you’re either chasing metrics that don’t matter or ignoring problems that are quietly costing you revenue. A 20% open rate might be fine for a cold campaign and terrible for an abandoned cart flow. Context is everything.
Benchmarks aren’t goals — they’re diagnostic tools. They tell you whether you have a problem worth solving, and roughly how much headroom you have. They also vary significantly by industry, price point, list size, and how long a brand has been using email.
The posts below break down the numbers that actually matter for Shopify email — what to measure, what’s normal, what’s a red flag, and how to read your Klaviyo data without getting distracted by vanity metrics.
What you’ll find in this pillar
Flow benchmarks by type — what open rates, click rates, and conversion rates look like across cart, win-back, and welcome flows.
Revenue attribution — how to measure what your flows are actually contributing and what’s getting miscredited.
Deliverability indicators — the metrics that signal list health problems before they tank your performance.
Klaviyo reporting — which reports to trust, which to ignore, and how to pull numbers that actually mean something.
Latest in Benchmarks & Data
Real performance numbers, diagnostic frameworks, and what the data actually tells you about your email programme.
See how your numbers stack up.
In 15 minutes we’ll benchmark your current Klaviyo performance against what we see across Shopify brands — and show you where the gaps are worth closing.
No pitch · No pressure · 15 minutes · Just your numbers