Five services.
One outcome:
Revenue recovered.
Every service Recapturly offers exists to solve one problem: the gap between what your Shopify store earns and what it actually collects. Here is how we close it.
Book a Free Revenue Audit →Automated flows are 2% of your emails and 37% of your revenue.
Most Shopify brands have the traffic. They have the products. They have customers who’ve already shown intent: added to cart, browsed a product page, bought once. What they don’t have is the follow-up system that turns that intent into revenue.
That’s what Recapturly builds. Automated email recovery sequences that run 24/7, catching abandoned carts, reactivating lapsed customers, and extending the value of every relationship your store has already built. Every flow is written from scratch, designed for your brand, and optimized monthly for revenue. Not opens.
Eight flows. One job. Recapture every dollar your store leaves behind.
From the first browse to the final goodbye, here is every flow we build, where it catches your customer, and exactly what it wins back. Tap any stage to follow the money.
Abandoned Cart
Recovery
Seven out of ten shoppers add items to their cart and leave. The revenue is there. The intent is proven. All they needed was the right follow-up at the right moment. Abandoned cart emails are the highest revenue-per-recipient flow in ecommerce, and the one most stores get wrong.
We build multi-touch sequences that go far beyond a single reminder. Three emails, strategically timed, with personalized product details, friction-reducing copy, and subject lines tested against your specific audience. Three-email sequences recover 29% of abandoned carts versus just 18% for single-email flows.
- 3-email sequence timed at 1hr, 24hrs, and 72hrs
- Dynamic product content pulled directly from the cart
- Subject lines A/B tested against your specific audience
- Branded design matched to your store’s visual identity
- Incentive strategy tested before discounting to protect margin
- Monthly performance review and sequence optimization
The revenue is already in your store. It just walked out without paying.
Cart recovery emails sent within one hour of abandonment convert at 20.3%. After 24 hours, that drops to 12.2%. Speed and sequence are everything.
Lapsed Customer
Re-engagement
Repeat customers make up 21% of a typical Shopify store’s base and drive 44% of total revenue. The customers who’ve already bought from you are your most valuable asset and the most overlooked. When they go quiet, most brands do nothing. We don’t.
We build segmented win-back flows triggered at the right window for your product’s repurchase cycle, typically 60 to 90 days after last purchase. Every sequence leads with value before discounts and includes a sunset path that protects your deliverability.
- Segmented by recency, frequency, and purchase value
- Personalized to purchase history, not a mass blast
- Value-led approach before any discount escalation
- Triggered to your product’s specific repurchase cycle
- Sunset sequence for truly disengaged contacts
- List hygiene built in to protect deliverability long-term
Acquiring a new customer costs 5 to 7 times more than reactivating a lapsed one.
Win-back campaigns that lead with value rather than discounts see 460% higher conversion rates than standard promotional emails. Most brands never touch this.
Browse Abandonment
Sequences
Someone visited your store, spent time on a product page, and left without adding anything to their cart. They weren’t uninterested. They were undecided. Browse abandonment emails catch these high-intent shoppers before a competitor does, while their interest is still warm.
Most brands skip browse abandonment entirely. That’s exactly why it’s one of the fastest wins available when set up correctly. We build 2-email sequences with dynamic product content matched to exactly what they viewed, timed to hit within the window when purchase intent is still elevated.
- Triggered by product page views with no cart action
- Dynamic content matched to viewed products
- Timed within the high-intent window post-browse
- Personalized subject lines reflecting specific products
- Social proof and urgency layered where appropriate
- Segmented to exclude recent purchasers and active carters
Most brands miss this entirely. That’s your advantage when you set it up first.
Browse abandonment sits between awareness and intent. These visitors are warm, warmer than any cold ad audience. Catching them with the right message at the right moment is one of the highest-leverage moves in ecommerce email.
Post-Purchase
Sequences
The moment after purchase is the highest-trust moment you have with a customer. They’ve committed. They believe in your product. This is the window to build loyalty, referrals, and repeat orders. Most stores let it pass with nothing but an order confirmation.
We build post-purchase sequences that work across the full customer lifecycle: education, product onboarding, review generation, cross-sell timing, and referral prompts. Each one triggered at the right moment based on your product’s use cycle, not a generic calendar.
- Order confirmation and shipping update flows
- Product education and onboarding emails
- Review request sequence timed for peak satisfaction
- Cross-sell and upsell recommendations based on purchase
- Referral prompts at highest-satisfaction moments
- Replenishment reminders for consumable products
Turning a one-time buyer into a repeat customer is the highest-leverage move in ecommerce.
Repeat customers spend 67% more than new buyers, generate reviews, and refer friends. A strong post-purchase sequence turns a single transaction into a long-term relationship, and long-term relationships compound.
Strategy, Copy
and Design
Every flow we build starts with a complete, custom strategy. That strategy lives or dies on its copy and design. Generic flows get ignored. Emails that sound like a real person, match your brand voice, speak to your specific customer, and arrive at the right moment get opened, read, and acted on.
We handle the full stack: strategy, copywriting, email design, platform configuration, deliverability setup, and ongoing A/B testing. You review and approve. We manage everything else, including the platforms, the segments, and the monthly reporting.
- Full recovery strategy built around your revenue profile
- Copywriting that matches your brand voice. Never templated.
- Custom email design aligned to your visual identity
- Platform setup for Klaviyo, Omnisend, and others
- Deliverability configuration and sender reputation management
- Monthly A/B testing and performance optimization
- Monthly revenue report. One number, clearly attributed.
You approve. We build. You collect. That’s the entire workflow.
No platforms to learn. No campaigns to manage. No copy to write. No reports to decode. Just a monthly number showing how much revenue your flows recovered, and a team continuously improving it.
What’s included in every
Recapturly flow
Not a service tier. Not an add-on. These are the baseline standards every client gets, because anything less isn’t worth building.
Custom strategy from scratch
Every engagement starts with a revenue audit and a strategy built for your store specifically. No two clients get the same approach because no two stores have the same customers.
Human-written copy
Every subject line, every email body, every CTA written by a human who understands your brand. Customers reply to our emails. That’s how you know the copy is working.
Branded email design
Design matched to your store’s visual identity. Every email should feel like it came from your brand, not from a template we’ve sent to a hundred other stores.
Full platform setup
Klaviyo, Omnisend, or your preferred platform. We handle configuration, deliverability, sender authentication, segments, and triggers. You don’t touch a setting.
Monthly A/B testing
Subject lines, timing, copy angles, and incentive thresholds are tested every month against real data. Improvement isn’t a promise here. It’s a process.
Revenue-only reporting
One monthly report. One primary number: how much revenue your flows recovered. No open-rate graphs, no vanity dashboards. Just money, clearly attributed.
From audit to live flows
in 48 hours
Every day without recovery flows is revenue that won’t come back. That’s why our onboarding is fast, focused, and completely managed by us.
Free Revenue Audit
We review your current setup, find the gaps, and show you the opportunity in your store before any commitment.
Custom Strategy
A flow architecture built around your store’s revenue profile, customer behavior, and product cycle. Built for you specifically.
Build and Launch
Strategy, copy, design, and setup all handled by our team. You review and approve. First flows live in 48 hours.
Optimize Monthly
A/B testing, segment refinements, and performance improvements every month. Results compound over time.
Why email recovery works
and what the numbers prove
These aren’t our numbers. They’re industry-wide benchmarks from Klaviyo, Baymard, Shopify, and Omnisend, showing what well-executed email recovery delivers across the category.
Find out what your store is
leaving behind. For free.
Book a free 15-minute revenue audit. We’ll review your current email setup, map the gaps in your recovery stack, and show you the opportunity before you spend a cent.
No pitch · No pressure · Just your revenue numbers · 15 minutes