Privacy Policy

Who We Are

Recapturly is an AI-powered email revenue recovery agency specializing in automated email sequences for Shopify brands. We build and manage abandoned cart recovery, lapsed customer re-engagement, browse abandonment, and post-purchase flows on behalf of our clients.

This Privacy Policy explains how Recapturly (“we,” “us,” or “our”) collects, uses, stores, and protects personal information when you visit recapturly.com, subscribe to our email list, or engage with our services.

Information We Collect

We collect information in two ways — information you give us directly, and information collected automatically when you visit our site.

Information you provide:

• Your name and email address when you subscribe to our newsletter or book a free audit
• Your Shopify store URL and approximate monthly revenue when requesting an audit
• Any information you share via email, contact forms, or direct communication

Information collected automatically:

• Pages visited, time spent on site, and general browsing behavior via cookies and analytics tools
• Device type, browser type, and approximate geographic location at country/region level
• Referral source — how you found recapturly.com

How We Use Your Information

We use the information we collect for specific, stated purposes only:

• To send you the weekly email insights you subscribed to receive
• To conduct the free revenue audit you requested and communicate about it
• To respond to your questions or inquiries
• To improve our website, content, and services based on how visitors use the site
• To comply with applicable legal requirements

Email Communications & CAN-SPAM Compliance

Recapturly complies fully with the CAN-SPAM Act (US) and applicable international email regulations. Every marketing email we send includes:

• A clear identification of Recapturly as the sender
• An honest, non-deceptive subject line
• A valid physical mailing address
• A clear and functional unsubscribe link in every email
• Prompt processing of unsubscribe requests within 10 business days

You can unsubscribe from our email list at any time by clicking the unsubscribe link in any email we send, or by emailing us directly at rachael@recapturly.com. We will never charge a fee or require additional personal information to process an unsubscribe request.

GDPR — Your Rights as a European Resident

If you are located in the European Economic Area (EEA), you have specific rights under the General Data Protection Regulation (GDPR). Our lawful basis for processing your data is your explicit consent — which you provide when you subscribe to our email list or submit a contact form.

Under GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate or incomplete data
• Erasure — request deletion of your personal data (right to be forgotten)
• Restriction — request that we limit how we process your data
• Portability — request your data in a machine-readable format
• Objection — object to our processing of your data at any time
• Withdraw consent — withdraw your consent at any time without affecting prior processing

To exercise any of these rights, contact us at rachael@recapturly.com. We will respond within 30 days.

CCPA — Your Rights as a California Resident

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you specific rights regarding your personal information:

• The right to know what personal information we collect and how we use it
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your CCPA rights

To submit a CCPA request, contact us at rachael@recapturly.com.

Third-Party Services & Data Processors

We use a small number of trusted third-party services to operate our website and email program. Each processes data only as instructed by us and in accordance with their own privacy policies:

• Klaviyo — email marketing platform. Stores subscriber email addresses and manages email delivery. Klaviyo is GDPR and CCPA compliant.
• WordPress / Hosting provider — website hosting and content management
• Google Analytics — anonymous website traffic analytics. No personally identifiable information is shared with Google Analytics

We do not use advertising networks, data brokers, or any third-party services that would share your personal information for their own marketing purposes.

Cookies

Our website uses cookies to improve your browsing experience and understand how visitors use our site. We use:

• Essential cookies — required for the site to function correctly
• Analytics cookies — anonymous data about how visitors use our site via Google Analytics
• Marketing cookies — only if you have explicitly consented

You can control cookies through your browser settings at any time. Disabling cookies may affect certain functionality on our site.

Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include:

• SSL encryption on all data transmission to and from recapturly.com
• Limited access to personal data — only those who need it to perform their role
• Use of compliant, industry-standard platforms for data storage
• Regular review of data handling practices

Data Retention

We retain your personal information only for as long as necessary to fulfill the purpose for which it was collected:

• Email subscribers — retained until you unsubscribe or request deletion
• Audit request data — retained for the duration of our communication and up to 12 months after
• Analytics data — retained in aggregated, anonymized form

You may request deletion of your data at any time by contacting rachael@recapturly.com.

Children’s Privacy

Recapturly’s services are intended for business owners and marketing professionals. We do not knowingly collect personal information from anyone under the age of 16. If you believe a minor has provided us with personal information, please contact us immediately and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page. Continued use of recapturly.com after any changes constitutes your acceptance of the updated policy.