We exist to recover
the revenue your store
has already earned
Recapturly is a specialist email recovery agency built around a single conviction: the most valuable revenue opportunity available to any Shopify brand isn’t in their ad spend — it’s in the emails they aren’t sending.
Most Shopify brands are leaving 20–30% of their revenue uncollected. Every single day.
The problem isn’t traffic. It isn’t product. It isn’t even price. It’s the absence of a systematic, well-executed email recovery strategy — the automated sequences that follow up with abandoned carts, re-engage lapsed customers, and extend the value of every relationship a store has already built.
Recapturly was built to be the specialist answer to a generalist problem. We don’t do social. We don’t do SEO. We don’t run ads. We do one thing — email revenue recovery for Shopify brands — and we do it with a depth of focus that a full-service agency can never match.
Every client engagement starts with a free revenue audit: a clear-eyed look at what’s being left behind before a single dollar is spent. That’s not a sales tactic. It’s the standard we hold ourselves to — only work with brands where we can make a measurable difference.
Four principles that govern
every flow we build
These aren’t values on a wall. They’re the operating principles that show up in every strategy, every subject line, and every monthly report we send.
Revenue over vanity
Open rates are decorative. Click rates are encouraging. The only metric that matters is how much money came back to your store. Every decision we make is anchored to that number — and that number only.
Specificity over templates
No two Shopify stores have the same customers, the same products, or the same revenue profile. A templated flow is a compromise. Every sequence we build is written and designed from scratch for the specific brand we’re serving.
Human writing, AI intelligence
AI identifies the right moments, the right segments, and the right opportunities. Humans write the emails. The result is precision timing paired with copy that actually sounds like it came from a person — because it did.
Speed without shortcuts
Most agencies take weeks to onboard. We’re live in 48 hours. Not because we cut corners — because we’ve built a process that moves fast without sacrificing the quality of the work. Every day without recovery flows is revenue that doesn’t come back.
A methodology built around measurable outcomes
We take on fewer clients than we could. That’s intentional. Every brand we work with gets full strategic attention — not a template and an account manager.
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Step 01
Free Revenue Audit
Before any engagement begins, we audit your store’s current email setup and map the gap between what you’re earning and what you’re collecting. You get clarity before you spend a cent.
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Step 02
Custom Recovery Strategy
We build a tailored flow architecture specific to your brand — your customers, your products, your average order value, your churn patterns. No copy-paste strategies.
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Step 03
Full-Stack Build
Our team handles copywriting, email design, platform configuration, and technical setup. You review, approve, and watch it go live. We handle everything else.
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Step 04
Monthly Optimization
Every month: performance review, A/B test results, segment refinements, and a clear report showing exactly how much revenue your flows recovered. The results compound over time.
Not a bigger agency.
A better-focused one.
The email marketing space is crowded with generalist agencies who offer everything and master nothing. Recapturly was built as the antidote — narrow focus, deep expertise, measurable results.
Email recovery only
We don’t run ads. We don’t manage social. We don’t build websites. We recover revenue through email — and that singular focus makes us exceptionally good at it.
Live in 48 hours
While other agencies spend weeks onboarding, your first recovery flows are live within 48 hours. Because every day without them is revenue you won’t recover.
Revenue-only reporting
Monthly reports show one primary number: how much money your flows recovered. No open-rate graphs. No vanity dashboards. Just your revenue, clearly attributed.
Custom copy, every time
Every email is written from scratch by a human who understands your brand. Customers reply to our emails — that’s the clearest signal that the copy is working.
We audit before we pitch
Every engagement starts with a free revenue audit. If we can’t find meaningful opportunity in your store, we’ll tell you. No hard sell, no wasted time.
AI-powered, human-led
We use AI to identify timing patterns, segment opportunities, and revenue gaps. We use humans to write every word. That combination is rare — and it shows in results.
The commitments we make
to every client
These aren’t guarantees. They’re the floor — the minimum standard that every Recapturly client should expect from day one.
48-hour launch
First flows live within 48 hours of onboarding completion. No exceptions, no delays.
100% custom creative
Every subject line, every email body, every design — written and built for your brand specifically.
Monthly revenue reporting
A clear report every month showing exactly how much revenue your sequences recovered.
Honest audit first
If your store isn’t a fit for what we do, we’ll say so clearly before any money changes hands.
Full technical ownership
Platform setup, deliverability, segments, triggers — we own the entire technical stack.
Continuous optimization
Monthly A/B testing, segment refinements, and performance improvements. Results compound.
Ready to find out what your
store is leaving behind?
Book a free 15-minute revenue audit. We’ll look at your current setup, identify the gaps, and show you the opportunity — before you spend a cent.
No pitch · No pressure · Just your revenue numbers