Pricing

Pricing

Most Shopify stores lose
15% of revenue every month

That is the average percentage sitting in abandoned carts and lapsed customers right now. Recapturly builds the AI-powered email system that brings it back. Flat monthly fee. No contracts. Live in 48 hours.


30-day money-back guarantee on every plan

A full-service email agency charges $6,000 to $25,000 a month. A dedicated in-house hire costs $60,000 to $90,000 a year in salary alone. Recapturly delivers a fully built, AI-personalized recovery system for a fraction of either. No long-term contract required.

Plans

Pick the plan that fits where your store is today

Every plan includes full system build, custom-designed emails, AI personalization, and a 30-day money-back guarantee. No templates. No guesswork. Live in 48 hours or less.

Starter
Recover
One high-impact flow. The fastest way to stop losing money to abandoned checkouts this month.
$997/month
Founding client rate. Locks in permanently. Limited to 10 spots.
  • Flows
  • Abandoned checkout flow, 3 emails timed at 15 min, 10 hr, 24 hr
  • AI copy written fresh for each customer based on their cart
  • AI-generated subject lines unique to each send
  • Setup
  • Custom email templates built to match your brand
  • Shopify and Klaviyo integration handled end to end
  • Deliverability audit before launch
  • Reporting
  • Monthly Google Sheet revenue recovery dashboard
  • Open rate, click rate, and recovered revenue tracked
  • Support
  • Email support, 48-hour response
  • 30-day money-back guarantee

Show me my revenue gap

No contract. Cancel any time.

Most Popular
Growth
Recover + Retain
Three flows running in parallel. Catch every abandonment point and pull back lapsed buyers before they are gone for good.
$1,997/month
Goes to $2,500/mo after founding clients fill.
  • Flows
  • Abandoned checkout flow (3 emails, timed sequence)
  • Browse abandonment flow (3 emails)
  • Win-back flow for lapsed customers (3 emails)
  • AI copy written fresh for each customer, every send
  • AI subject lines unique to each recipient
  • Setup
  • Custom email templates built to match your brand
  • Shopify and Klaviyo integration handled end to end
  • List health and deliverability check
  • Optimization
  • Monthly flow optimization pass
  • Subject line and send-time A/B testing
  • Reporting
  • Monthly Loom performance walkthrough
  • Revenue recovery breakdown per flow
  • Open rate, click rate, and conversion tracked
  • Support
  • Priority email support, 24-hour response
  • 30-day money-back guarantee

Show me my revenue gap

No contract. Cancel any time.

Full System
Full Recovery
Every flow, fully managed. Built for brands that want their entire email retention system running hands-off from day one.
$3,497/month
 
  • Flows — the complete stack
  • Abandoned checkout flow (3 emails, timed)
  • Browse abandonment flow (3 emails)
  • Site abandonment flow (2 emails)
  • Win-back flow for lapsed customers (3 emails)
  • Post-purchase upsell and bounce-back flow
  • Replenishment reminder flow
  • VIP customer recognition flow
  • Sunset flow to clean unengaged subscribers
  • AI copy written fresh for each customer, every send
  • AI subject lines unique to each recipient
  • Optimization
  • Monthly flow optimization pass
  • Subject line and send-time A/B testing
  • Segment refinement as your list grows
  • Reporting
  • Monthly Loom performance report
  • Revenue recovery breakdown per flow
  • Full funnel metrics including LTV trend
  • Quarterly strategy call
  • Support
  • Priority email support, same-day response
  • 30-day money-back guarantee

Show me my revenue gap

No contract. Cancel any time.

One-Time Setup Fee

Everything built and live before month one begins

Full system build: Shopify integration, Klaviyo flow setup, AI engine wired in and tested, all email templates designed to match your brand, and 30 days of monitoring before the first retainer kicks in. You do not pay monthly until the system is running.

$1,500
One-time. Paid once. Yours to keep.

Why it works

Not a template. Not a tool. Not a freelancer with a Klaviyo login.

Here is exactly what changes when AI personalization is built into every email your store sends.

Generic Agency
Recapturly
What each customer receives
The same email as everyone else on the list
A unique email written around their cart, history, and behavior
Email design
Drag-and-drop template with your logo dropped in
Custom-built, visually distinct emails matched to your brand
Subject lines
Static. The same subject sent to every subscriber.
AI-generated per send, based on what that customer looked at
Recovery approach
Hey, you forgot something!
References the specific product, behavior, and purchase history
Monthly cost
$3,000 to $25,000
$997 to $3,497
Your time required
Ongoing approvals, revisions, check-in calls
One setup call. Monthly report. That is it.

Why brands trust this

Built to remove every reason to say no

30-day money-back guarantee
If the system does not recover at least your monthly fee in the first 30 days, we keep working until it does. No extra charge.

No long-term contract
Month-to-month from day one. Founding client rates lock in permanently for as long as you stay. No awkward exit clauses.

Live in 48 hours or less
Full system built, tested, and generating revenue in under two weeks. One onboarding call is all we need from you.

The 30-Day Guarantee

If the system does not recover at least your monthly fee in the first 30 days, we keep working at no extra charge until it does.

Every bit of risk sits with us. You see results or you do not pay again until you do. No fine print. No awkward conversations. If it does not work, we fix it.

The Recovery Stack

Every flow, and where it catches your customer

Each plan is built from these flows. Together they cover the entire customer journey, from the first browse to the final goodbye. Here is what every one of them means and does.

The customer journey · tap a stage to jump to it







1
Stage 1 · Browsing

Browse Abandonment

The fast win most brands skip

Emails for shoppers who studied a product but never added it to cart.

Someone spent real time on a product page and left undecided, not uninterested. This flow reaches out while their interest is still warm, featuring the exact items they looked at and a gentle reason to come back. Most stores never set this up, which is precisely why it is one of the fastest new wins available to you.

What’s inside
  • Triggered by product views with no cart action
  • Dynamic content matched to what they viewed
  • Timed to land inside the high intent window
  • Excludes recent buyers and active carts
Personalized browse emails lift open rates by roughly 26% over generic sends.Industry benchmark
2
Stage 2 · In cart

Abandoned Cart Recovery

Highest revenue per email

Emails that bring back shoppers who filled a cart but left without buying.

Seven of ten shoppers add something to their cart and leave. The intent is already there, they just got distracted or had a last second doubt. This flow follows up automatically with a timed sequence that shows them exactly what they left behind, answers the hesitation, and gives them a one tap path back to checkout, all before the moment cools off.

What’s inside
  • Three emails timed at 1 hour, 24 hours, and 72 hours
  • Dynamic cart contents pulled into every email
  • AI written copy and subject lines per shopper
  • Incentives tested before discounting, to protect margin
Three email sequences recover about 29% of abandoned carts, versus 18% for a single reminder.Klaviyo & Omnisend
3
Stage 3 · At checkout

Checkout & Site Abandonment

Plugs the last leak

A final nudge for shoppers who reached checkout and still didn’t finish.

This is the closest money in your whole store. A shopper made it all the way to checkout and stopped at the finish line, usually over shipping, trust, or a payment doubt. This flow removes that last bit of friction right where the sale almost happened, with reassurance and a clear path to complete the order.

What’s inside
  • Triggered at checkout and site drop off points
  • Copy that answers the exact stalling objection
  • Trust and reassurance built into the message
  • Tight timing while intent is at its peak
The shopper who reaches checkout is the most valuable visitor you have. Recovering even a slice is pure margin.
4
Stage 4 · Just bought

Post Purchase & Upsell

Lifetime value builder

A sequence that turns a first order into a loyal, repeat customer.

The moment right after a purchase is the highest trust window you will ever have with a customer, and most stores waste it on a bare order confirmation. This flow uses that window for onboarding, review requests, smart cross sells, and referral asks, so a single transaction becomes the start of a relationship.

What’s inside
  • Onboarding and product education emails
  • Review requests timed for peak satisfaction
  • Cross sell and upsell based on what they bought
  • Referral prompts at the happiest moments
Repeat customers spend 67% more and drive 44% of revenue from just 21% of buyers.Shopify & Gorgias
5
Stage 5 · Running low

Replenishment Reminders

Predictable repeat revenue

Reminders that land right as a customer is about to run out.

For anything consumable, timing is everything. This flow predicts when a customer is running low based on their last order, then reminds them with a one tap reorder at exactly the right moment. It creates steady, repeat revenue on autopilot and saves your customers from ever running out.

What’s inside
  • Timed to your product’s real use cycle
  • Personalized to exactly what they bought
  • One tap reorder to remove all friction
  • Runs entirely on its own once set
Replenishment is the closest thing to subscription income without asking anyone to subscribe.
6
Stage 6 · Best customers

VIP Customer Recognition

Loyalty where it pays

Flows that reward and keep your highest spending customers.

Your best customers should feel like your best customers. This flow automatically spots your top spenders and gives them something for it, early access, small perks, and genuine thank yous, deepening loyalty in the exact segment that drives most of your revenue.

What’s inside
  • Automatically identifies top customers by spend
  • Perks, early access, and real recognition
  • Strengthens retention of your best segment
  • Triggers as customers cross spend thresholds
A small retention gain among your top customers compounds into outsized lifetime revenue.
7
Stage 7 · Gone quiet

Lapsed Customer Win Back

Highest return on investment

Emails that bring quiet past buyers back to life.

Customers who have already bought from you are your most valuable and most ignored asset. When they go quiet, most brands do nothing. This flow waits for the right point in your repurchase cycle, then reaches out leading with value rather than a desperate discount, and quietly retires the contacts who are truly gone.

What’s inside
  • Segmented by recency, frequency, and spend
  • Personalized to purchase history, never a blast
  • Value led, with discounts held in reserve
  • Sunset path for contacts who never return
Win back campaigns average a 7:1 return, and reactivating a buyer costs 5 to 7 times less than finding a new one.Opensend
8
Stage 8 · Disengaged

Sunset & List Hygiene

Protects your inbox placement

Quiet cleanup that keeps your emails landing in the inbox.

Dead weight on your list quietly drags down every email you send. This flow gives inactive contacts one last reason to stay, then cleanly removes the ones who don’t respond. The payoff is a healthy sender reputation, so every other flow you run actually reaches the inbox instead of the spam folder.

What’s inside
  • One last reactivation attempt before removal
  • Clean offboarding of disengaged contacts
  • Protects deliverability across your whole program
  • Keeps your list healthy as it grows
The best email in the world earns nothing from the spam folder. Hygiene is the invisible multiplier.
Show Me My Revenue Gap →

Free 15 minute audit · We map which of these flows your store is missing

Questions

The ones we get asked every time

If something is not covered here, book a free audit and ask directly. Takes about 15 minutes.

Do I need to already have Klaviyo set up?
No. If Klaviyo is already installed, that is a head start. If the account is sitting unused or you have never set it up at all, that is fine too. The setup fee covers the full integration from scratch. All we need from you is access to your Shopify store and any brand assets.
How does the AI personalization actually work?
When a customer triggers a flow, the system pulls their cart contents, browsing history, and past purchase data, then generates copy written specifically for them before the email sends. Every customer gets a different subject line and email body. The design stays on-brand. The words are what change.
What does the one-time setup fee cover?
Everything. Shopify and Klaviyo integration, the AI engine wired in and tested, all email templates designed to match your brand, every flow built and live, and 30 days of monitoring. The monthly retainer does not start until the system is running and confirmed to be working.
Why flat retainer instead of a percentage of revenue?
Klaviyo’s attribution window credits any purchase that happens within 5 days of an email interaction, even if the customer came through a paid ad or found the site on their own. Agencies that charge a percentage of that number are billing for sales that had nothing to do with the email. Flat retainer keeps the relationship honest on both sides.
How much time does this require from me?
One onboarding call to share brand assets and account access. After that, a monthly report or Loom arrives in your inbox. The flows run on their own. That is the full extent of what we ask from you.
What size store is this right for?
The sweet spot is Shopify brands doing $500K to $5M a year with an email list of at least 5,000 subscribers. Smaller stores can work but the flows need enough traffic to generate results quickly. Not sure if your store qualifies? Book a free audit and we will tell you straight.
Is there a long-term contract?
No. Month-to-month after the setup. The founding client rate is locked in permanently for as long as you stay. We keep clients because the system works, not because they are stuck.
What happens after the free audit?
Before the call, a review of your current Klaviyo setup, your flow performance if any exist, and your store’s abandonment rate. On the call, you see exactly where revenue is leaking and which plan recovers the most of it. No pitch, no pressure. If it is not a fit, that gets said outright.

Find out exactly what your store is leaving behind

A free 15-minute audit looks at your current email setup and shows you precisely where revenue is slipping through. Which plan makes sense becomes obvious. No pitch, no pressure.

Show me my revenue gap

No contract. No commitment. Just clarity on what your store is missing.